Fly by jing retailers11/11/2023 Here are a few ideas from Gao on how to best enjoy the condiment in surprising and delicious ways-plus a few chili crisp recipes to put the sauce to work. I started to develop my own, deeply personal expressions of these flavors. When a culture doesn’t evolve, it dies, and I wanted to help push it forward. Whether you’re looking to use up a jar sitting in your fridge or have been eyeing one at the grocery store, we’re here to help you make the most of it. It felt terminal, and doesn’t allow a culture or its people to evolve. You don’t need to be a cooking pro, though, to mix it into your meals-but you just may need a little help figuring out the best way to do so. She’s been scooping the condiment onto meals since she was a child, eating it on foods like pizza, tacos, mango, or her favorite-fried chicken. “Chili crisp became an easy and delicious way to add a spicy, umami twist to any dish,” Gao says. Then, during the pandemic, its popularity really surged here, when home cooks started experimenting with the sauce as a way to shake up their meals, she explains. Though it’s been used in China for centuries, it only really started to pop up in stores across the US over the past few decades, Jing Gao, founder and CEO of the chili crisp brand Fly By Jing and author of The Book of Sichuan Chili Crisp, tells SELF. The highly stanned condiment packs an array of tasty ingredients like chili peppers, various oils, garlic, shallots, and spices like mushroom powder, ginger, seaweed, and Sichuan pepper. We spoke with Gao about the marketing and branding tactics that. ![]() ![]() In 2021, the brand’s revenue was reported as being eight figures. If you haven’t yet tried it yourself, you’ve probably at least encountered it on TikTok, where tons of creators have been posting drool-worthy clips and dousing the red-speckled sauce on everything from noodles to ice cream. Since 2018, Jing Gao has been building an empire of Sichuan-inspired cuisine, starting with Fly by Jing’s famous Chili Crisp sauce and now including products like dumplings and hot-pot sets. ![]() By now, you’ve likely heard of chili crisp-a spicy, crunchy, and savory oil-based condiment usually packed in artfully designed jars. Order FLY BY JING CHILI CRISP online from Joans on Third Third Street.
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